Even more than luxury, riches, comfort is the craving for being different and be recognized these days. Don't you think most of our generation is bitten by a hypothetical bug (let me call this "bug of differentiation"). Can we attribute it to the ever-increasing population and ever-decreasing time/attention left with people to devote to others?
So what we do to attract this attention? Leave apart attention deficit disorder, I m talking of a much milder, socially accepted form of this disease..well I m not allowed to call it a disease/disorder 'coz majority of population suffers from it..funny.. Isn't it? Imagine we stop calling shortsightedness as disorder coz majority of ppl suffer from it!! Lets settle to a "socially acceptable level of desire to get attention".
What all we do for it? Do we like adventure sports because not many do so ? Do we try to listen to old/classical/folk songs that not many listen to these days? Do we try to express a contrarian view in order to stand out in crowd? Are there any problems associated with being different/show different? This issue, I will address in my next post titled "populist art vs different art vs bad art".
Is this desire to be different good for businesses? May be. I hope this category of customers/consumers will constitute the "long tail" in many businesses.
1 comment:
I would like to add that there are many other factors which drive this 'ego-centric approach'. Media is the major factor responsible for all this phenomena of our times. Secondly (in general)life has shifted its primary focus due to an 'imbalance of various social moments' of the 20th century.. These days no one feels that the attitude of 'making a difference' is anti-spiritual!Even it is hard to find a 'religious' preacher who don't want to 'make a difference'!!
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